Acting Quote by Dietrich Mateschitz

Think like a publisher, not a marketer.

— David Meerman Scott

“Successful businesses know brands need PROTECTION and LOVE. Find your brand!”

— Tisha R. Oehmen

Part of why you love your parents is because they loved you first. Brands need to do that.

— Gary Vaynerchuk

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer…

— Richard Edelman

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

“Retailers have much broader target markets than do brands, and need to appeal to all target groups to achieve volume.”

— Greg Thain

Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands…

— Henry Jenkins

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them.…

— Simon Mainwaring

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world…

— Simon Mainwaring

Things always work when I put my heart into it, and more brands need to do the same thing.

— Jermaine Dupri

The importance of gratitude is never forgotten.

— Debra L. Lee

“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a…

— Laura Busche