““DISTRIBUTION. Where is it sold to the ultimate consumer? What middlemen are involved? SALES. Who is selling it for you and how are will they be compensated? PRICING. What do wholesalers and retailers and consumers pay? PRODUCTION. How do you make it? RAW MATERIALS. Where do you get what you sell? POSITIONING. How do the ultimate users position the product in their minds? MARKETING. How do consumers find out about it? BARRIER TO ENTRY. How will you survive when competitors arrive? SCALABILITY. How do you make it bigger?””
