Crutch Quote by Howard Schultz
“I despise research. I think it's a crutch.”
About This Quote
Source Interview: Starbucks CEO Howard Schultz, 2015
The speaker dismisses research as a crutch, implying a preference for intuition or experience over systematic study.
In simple terms: Research seen as unnecessary.
Trust intuition, but verify with data.
Themes
Mood
Type
When to use this quote
- entrepreneurial planning
- product development
- market analysis
Key Concepts
Questions to Reflect On
- When is data essential over gut feeling?
- How can intuition be balanced with research?
Overreliance on gut can lead to blind spots.