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Crutch Quote by Howard Schultz

“I despise research. I think it's a crutch.” quote by Howard Schultz
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“I despise research. I think it's a crutch.”

Howard Schultz

About This Quote

Source Interview: Starbucks CEO Howard Schultz, 2015

The speaker dismisses research as a crutch, implying a preference for intuition or experience over systematic study.

In simple terms: Research seen as unnecessary.

Key Takeaway

Trust intuition, but verify with data.

Themes

skepticism intuition business strategy

Mood

critical thoughtful

Type

advice philosophical

When to use this quote

  • entrepreneurial planning
  • product development
  • market analysis

Key Concepts

cognitive bias decision making

Questions to Reflect On

  • When is data essential over gut feeling?
  • How can intuition be balanced with research?
A Different Perspective

Overreliance on gut can lead to blind spots.

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