Investing Quote by Howard Schultz

““Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the company; farmers who are treated fairly and humanely; a mission to treat all people with respect and dignity; and passionate coffee experts whose knowledge about coffee cannot be matched by any other coffee company.””

Howard Schultz

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More by Howard Schultz

For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…

Howard Schultz

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If it Captures Your Imagination, it will captivate others.

Howard Schultz

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If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…

Howard Schultz

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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…

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Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…

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Success is best when its shared

Howard Schultz

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While their service is ending, our responsibility is just beginning!

Howard Schultz

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“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…

Howard Schultz

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We have a big opportunity in China. We think the number of stores here can rival the number in North America.

Howard Schultz

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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…

Howard Schultz

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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…

Howard Schultz

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I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…

Howard Schultz

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