Coffee Quote by Howard Schultz
““Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the company; farmers who are treated fairly and humanely; a mission to treat all people with respect and dignity; and passionate coffee experts whose knowledge about coffee cannot be matched by any other coffee company.””
About This Quote
Source Speech: Starbucks Annual Shareholder Meeting, 2015
The quote highlights Starbucks’ commitment to ethical sourcing, employee benefits, fair treatment of farmers, and expertise in coffee.
In simple terms: Starbucks aims for ethical, high‑quality coffee and caring for people.
Key Takeaway
Support ethical practices and employee welfare.
Themes
ethics
quality
employee welfare
fair trade
expertise
Mood
proud
inspirational
optimistic
Type
statement
mission
vision
When to use this quote
- business strategy
- supply chain
- HR policy
- consumer education
Key Concepts
sustainability
corporate responsibility
social impact
Questions to Reflect On
- How can companies ensure ethical claims are genuine?
- What trade‑offs exist between quality and cost?
A Different Perspective
Balancing profit with social goals can be challenging.
