Coffee Quote by Howard Schultz
“We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment.”
About This Quote
Source Interview: Starbucks CEO on Tea vs. Coffee, Howard Schultz, 2015
Tea offers a Zen‑like, immersive experience unlike the quick, transactional nature of coffee, requiring a distinct environment.
In simple terms: Tea is Zen‑like.
Key Takeaway
Create calm spaces.
Themes
culture
experience
mindfulness
business
Mood
calm
thoughtful
Type
business
personal
When to use this quote
- café design
- marketing
- personal wellness
- team building
Key Concepts
consumer behavior
hospitality management
Questions to Reflect On
- How can you foster a Zen environment?
- What barriers exist to slower experiences?
A Different Perspective
Changing habits can be difficult.
