Amount Quote by Howard Schultz
“If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.”
About This Quote
Source Book: Onward, Business as Usual, 2011
Starbucks’ early success in Vancouver was pivotal for the company’s global expansion, illustrating how a single market can catalyze worldwide growth.
In simple terms: Vancouver launch enabled global growth.
Key Takeaway
Leverage early successes.
Themes
business strategy
global expansion
market entry
Mood
analytical
reflective
Type
business
historical
When to use this quote
- store openings
- franchise models
- international scaling
Key Concepts
entrepreneurship
branding
Questions to Reflect On
- What other markets could spark growth?
- How to diversify early?
A Different Perspective
Relying on one market is risky.
