Business Quote by Howard Schultz

As Starbucks' CEO Howard Shultz explains, the high-quality customer service that makes it possible for his company to charge a premium for its coffee…

— James O'Toole

The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global…

— Howard Schultz

“When Starbucks launched its instant coffee brand in Japan in April 2010, they invited customers to participate in a four-day taste challenge to see…

— Greg Thain

“Another common strategy used by convenience stores is to sell a cup of coffee in a store brand cup and offer refills at a…

— James Dion

For sheer sensory enjoyment, few everyday experiences can compete with a good cup of coffee.

— Ernesto Illy

Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help…

— Jared Diamond

I see the same coffee table everywhere. It's mass marketing.

— Douglas Wilson

Starbuck's is going to start selling instant coffee. This is for people who want the quality of Sanka, but want to pay the high…

— Jay Leno

“Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the company; farmers who…

— Howard Schultz

“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically…

— Greg Thain

We think of Starbucks not as a coffee company but a media company.

— Howard Schultz

Coffee has assumed a social meaning that goes far beyond the simple black brew in the cup. The worldwide coffee culture is more than…

— Mark Pendergrast