Coffee Quote by Jay Leno
“Starbuck's is going to start selling instant coffee. This is for people who want the quality of Sanka, but want to pay the high Starbuck's price.”
About This Quote
Starbucks plans to sell instant coffee targeting customers who desire a premium brand but are willing to pay higher prices.
In simple terms: Starbucks will offer pricey instant coffee.
Key Takeaway
Consider price vs. perceived quality.
Themes
branding
consumer behavior
premium pricing
Mood
skeptical
curious
Type
commercial
observational
When to use this quote
- coffee market
- brand extension
- consumer expectations
- pricing strategy
Key Concepts
market segmentation
price elasticity
Questions to Reflect On
- Is premium branding enough to justify higher cost?
- How do consumers perceive value in instant coffee?
A Different Perspective
Higher price may deter price‑sensitive buyers.
