Careful Quote by Jared Diamond
“Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.”
About This Quote
Source Article: Business case study, 2015
Starbucks invests heavily in ethical sourcing, paying premium prices and supporting sustainable farming practices.
In simple terms: Starbucks pays premium for ethical coffee.
Key Takeaway
Support sustainable sourcing.
Themes
business
ethics
environmental sustainability
Mood
informative
analytical
Type
business
environmental
When to use this quote
- supply chain management
- consumer behavior
- global trade
Key Concepts
fair trade
corporate responsibility
Questions to Reflect On
- How can consumers support ethical brands?
- What are trade-offs of premium pricing?
A Different Perspective
Higher costs may affect prices.
![“[A]s you partake of the world's bill of fare, that's darned good advice to follow. Do a lot of spitting out the hot air. And be careful what you swallow.” quote by Dr. Seuss](https://sms4smile.com/quotes/img-quotes/da8/dr-seuss-1224_advice_a-s-you-partake-of-the-world-s-bill-of-f_6806.jpg)
