China Quote by Howard Schultz
“China traditionally has been a tea-drinking country but we turned them into coffee drinkers.”
About This Quote
Source Speech: Starbucks Global Strategy, 2018
China shifted from tea to coffee, showing cultural change through marketing.
In simple terms: Coffee replaced tea in China.
Adapt to cultural trends.
Themes
Mood
Type
When to use this quote
- product launches
- advertising campaigns
- market research
- local partnerships
Key Concepts
Questions to Reflect On
- How do you respect tradition while innovating?
- What signals indicate a cultural shift?
Cultural resistance can limit adoption.