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China Quote by Howard Schultz

“China traditionally has been a tea-drinking country but we turned them into coffee drinkers.” quote by Howard Schultz
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“China traditionally has been a tea-drinking country but we turned them into coffee drinkers.”

Howard Schultz

About This Quote

Source Speech: Starbucks Global Strategy, 2018

China shifted from tea to coffee, showing cultural change through marketing.

In simple terms: Coffee replaced tea in China.

Key Takeaway

Adapt to cultural trends.

Themes

culture marketing consumer behavior globalization

Mood

optimistic strategic

Type

business inspirational

When to use this quote

  • product launches
  • advertising campaigns
  • market research
  • local partnerships

Key Concepts

economics brand strategy social change

Questions to Reflect On

  • How do you respect tradition while innovating?
  • What signals indicate a cultural shift?
A Different Perspective

Cultural resistance can limit adoption.

3.8 out of 5 (10 ratings)

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