When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for… — Howard Schultz Copy Share Image
People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give… — Howard Schultz Copy Share Image
I never took classic business classes in college, so I don't have the background that any of the people running large companies… — Howard Schultz Copy Share Image
When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes… — Howard Schultz Copy Share Image
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company,… — Howard Schultz Copy Share Image
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They… — Howard Schultz Copy Share Image
Growing up I always felt like I was living on the other side of the tracks. I knew the people on the… — Howard Schultz Copy Share Image
What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people… — Howard Schultz Copy Share Image
With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and… — Howard Schultz Copy Share Image
Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. — Howard Schultz Copy Share Image
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering… — Howard Schultz Copy Share Image
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and… — Howard Schultz Copy Share Image
Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture. — Howard Schultz Copy Share Image
Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day.… — Howard Schultz Copy Share Image
Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in… — Howard Schultz Copy Share Image
People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values… — Howard Schultz Copy Share Image
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. — Howard Schultz Copy Share Image
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human… — Howard Schultz Copy Share Image
Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what… — Howard Schultz Copy Share Image
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one… — Howard Schultz Copy Share Image
The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people… — Howard Schultz Copy Share Image
We are deeply saddened by the tremendous loss of life and devastation caused by Hurricane Katrina, .. Starbucks has a long tradition… — Howard Schultz Copy Share Image
We are not in the coffee business serving people, we are in the people business serving coffee. — Howard Schultz Copy Share Image
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. — Howard Schultz Copy Share Image
I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
