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Consumers Quote by Kelly Cutrone

“Society has a hyper emphasis on thin, and that trend comes from the consumers - it does not come from the fashion industry. The fashion industry needs to make money; that's what we do. If people said, 'We want a 300 pound purple person,' the first industry to do it would be fashion.” quote by Kelly Cutrone
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“Society has a hyper emphasis on thin, and that trend comes from the consumers - it does not come from the fashion industry. The fashion industry needs to make money; that's what we do. If people said, 'We want a 300 pound purple person,' the first industry to do it would be fashion.”

Kelly Cutrone

About This Quote

Source Interview: Business of Fashion Podcast, 2020

Society’s focus on thinness is driven by consumer demand, not the fashion industry, which follows profit motives.

In simple terms: Thin ideals come from what people want, not designers.

Key Takeaway

Recognize consumer influence on body standards.

Themes

body image consumer culture industry ethics

Mood

critical reflective

Type

analytical commentary

When to use this quote

  • marketing campaigns
  • product design
  • media representation
  • public health initiatives

Key Concepts

capitalism social norms media influence

Questions to Reflect On

  • How do consumer preferences shape industry standards?
  • Can industry lead change instead of following?
A Different Perspective

Fashion can also shape standards, not just follow them.

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