Administrative Quote by John Kao
“The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and budgets and milestones and so forth on a project that does not necessarily lend itself to milestones. It is about translating between the intimate interior environment of the creative work team and the company's need to make money. And finally, it is about positioning the fruits of the creative process in the marketplace and selling them.”
About This Quote
It describes the role of a creative project manager who bridges artistic teams and business imperatives, setting limits, budgets, and market positioning for work that resists linear milestones.
In simple terms: Translating creative output into commercial success.
Balancing artistic freedom with business constraints.
Themes
Mood
Type
When to use this quote
- Launching a new product line
- Managing a design studio
- Overseeing a film production
- Coordinating a software UI overhaul
Key Concepts
Practical Applications
- Define budget and timeline for a creative team
- Package and sell the final creative product
Questions to Reflect On
- How can you measure success when creative work defies traditional metrics?
- What mechanisms ensure artistic integrity while meeting financial goals?