Activity Quote by John Kao
“Rather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by issuing a creative challenge that has resonance in that it inspires the team to activity.”
About This Quote
Source Speech: Interview on Creative Management, 2005
Creative work often thrives on uncertainty; introducing a resonant challenge can spark team activity and innovation.
In simple terms: Uncertainty can boost creativity; challenges inspire action.
Embrace uncertainty and pose inspiring challenges.
Themes
Mood
Type
When to use this quote
- product development
- brainstorming sessions
- team retreats
- design sprints
Key Concepts
Questions to Reflect On
- How can you balance uncertainty with clear goals?
- What challenge would energize your team?
Too much uncertainty can paralyze decision‑making.