Challenges Quote by Josh Linkner
“There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.”
About This Quote
Source Book: “Creative Confidence” by Tom Kelley and David Kelley, 2013 (quoted by Josh Linkner)
He stresses that defining a clear, visible target is essential for creative problem‑solving; vague goals hinder progress.
In simple terms: Clear goals enable focused creativity.
Key Takeaway
Define precise challenges before creating.
Themes
creativity
goal‑setting
focus
Mood
motivational
pragmatic
Type
strategic
inspirational
When to use this quote
- product development
- design projects
- process improvement
- research initiatives
Key Concepts
strategic planning
innovation management
Questions to Reflect On
- What is the biggest obstacle to seeing your target?
- How can you stay flexible while keeping a clear goal?
A Different Perspective
Focusing too narrowly may stifle divergent ideas.
