Chance Quote by Josh Linkner
“Separate out the creative act from the act of editing and execution. Make it a two-step process. First, let ideas flow and encourage EVERY idea to make it to the whiteboard. Don't criticize, judge, edit, budget, or worry. An idea on the wall can't hurt anyone, so let them rip without restriction. After any and all ideas have the opportunity to "come out to play", only then should you apply your analytical and logical side to the effort. Don't mix the creative process with the editing process or you'll kill your ideas before they even get a fighting chance.”
About This Quote
Source Talk: Creative Process Workshop, Josh Linkner, 2015
Separate idea generation from critique; first generate freely, then evaluate, to preserve creativity.
In simple terms: Create first, judge later.
Key Takeaway
Generate ideas, then edit.
Themes
creativity
process
innovation
collaboration
Mood
inspirational
practical
Type
strategy
process.
When to use this quote
- product development
- marketing campaigns
- writing sessions
- team brainstorming
- startup pivots
Key Concepts
design thinking
brainstorming
ideation
Questions to Reflect On
- What steps can you take to protect ideas during brainstorming?
- How do you balance openness with practical constraints?
A Different Perspective
If editing starts too early, ideas may be prematurely dismissed.
