Approach Quote by Teresa Amabile
“To be creative, an idea must also be appropriate - useful and actionable. It must somehow influence the way business gets done by improving a product, for instance, or by opening up a new way to approach a process.”
About This Quote
Source Book: The Progress Principle, Teresa Amabile, 2011
Creativity requires ideas that are not only novel but also practical, useful, and capable of changing business practices.
In simple terms: Ideas must be useful and actionable to be creative.
Key Takeaway
Focus on usefulness and impact.
Themes
creativity
innovation
business
practicality
Mood
inspired
analytical
Type
advice
insight
When to use this quote
- product development
- marketing strategy
- organizational change
- process redesign
Key Concepts
design thinking
value creation
process improvement
Questions to Reflect On
- How can you test an idea’s practicality early?
- What metrics show an idea’s business impact?
A Different Perspective
An idea can be novel but fail if it lacks relevance or feasibility.
