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Areas Quote by Max McKeown

“The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.” quote by Max McKeown
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“The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.”

Max McKeown

About This Quote

Source Book: Strategic Leadership, 2015

Advocates reducing controllable uncertainty to tackle challenging goals.

In simple terms: Lower known risks to pursue tough objectives.

Key Takeaway

Focus on what you can control.

Themes

strategy leadership uncertainty

Mood

analytical practical

Type

strategic instructive

When to use this quote

  • business planning
  • project management
  • policy development
  • personal goal setting

Key Concepts

risk management decision making

Questions to Reflect On

  • Which uncertainties can you influence?
  • How do you handle uncontrollable factors?
A Different Perspective

Uncertainty can never be fully eliminated.

3.9 out of 5 (9 ratings)

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