Areas Quote by Max McKeown
“The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.”
About This Quote
Source Book: Strategic Leadership, 2015
Advocates reducing controllable uncertainty to tackle challenging goals.
In simple terms: Lower known risks to pursue tough objectives.
Focus on what you can control.
Themes
Mood
Type
When to use this quote
- business planning
- project management
- policy development
- personal goal setting
Key Concepts
Questions to Reflect On
- Which uncertainties can you influence?
- How do you handle uncontrollable factors?
Uncertainty can never be fully eliminated.