Advent Quote by Simon Mainwaring
“The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.”
About This Quote
Source Speech: Marketing Conference, 2012
Brands must define clear, consistent, authentic identities or risk being ignored in a personalized web era.
In simple terms: Brands need clear identity to avoid being ignored.
Key Takeaway
Define identity, stay authentic.
Themes
branding
authenticity
digital media
Mood
urgent
strategic
Type
advice
strategic
When to use this quote
- product launch
- social media campaign
- brand refresh
- online advertising
Key Concepts
identity
personalization
consumer attention
Questions to Reflect On
- How can small brands stand out?
- What does authenticity mean today?
A Different Perspective
Even clear branding can be drowned by noisy competition.
![“Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.” quote by Donald A. Norman](https://sms4smile.com/quotes/img-quotes/662/donald-a-norman-6862_advent_hypertext-makes-a-virtue-out-of-lack-of_51804.jpg)
