Advertiser Quote by Roxane Gay
“When advertisers ignore diversity, it is because they don't think the lives of others matter. There is not enough of a financial imperative for those lives to matter.”
About This Quote
Source Interview: The Guardian, 2020
Advertisers often overlook diversity because they lack a clear financial incentive, treating marginalized lives as non‑essential to profit.
In simple terms: Diversity ignored when profit isn’t obvious.
Create business cases that value inclusive audiences.
Themes
Mood
Type
When to use this quote
- marketing strategy
- brand development
- corporate training
- policy advocacy
Key Concepts
Questions to Reflect On
- How can companies measure the value of inclusive representation?
- What incentives would make diversity a priority?
Financial motives can be short‑term, ignoring long‑term brand equity and social impact.