Accept Quote by Shane Smith

Gen Y consume most of their media online and mobile. Gen Y, as the Baby Boomers drop off, are the largest cohort with the…

— Shane Smith

Gen Y is really quite distinct from Gen X; it's really self-involved and very narcissistic - their cameras are filled with pictures of themselves;…

— Marcus Buckingham

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak…

— Logan Paul

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

— Renzo Rosso

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

— Michael Schudson

Millennials, as others, want creative, durable, desirable, and beautiful products. But they do add a new criteria: respect.

— Antoine Arnault

People don't want to be 'marketed to'; they want to be “communicated with.

— Flint McGlaughlin

People want to connect with what they're purchasing.

— Jeremiah Brent

“Generation Y is the first generation to spend more time on the Net than watching TV, with 10.6 hours per week watching TV and…

— Paul Greenberg

“millennials are a median age of twenty-seven. There’s seventy-five to eighty million of us. We are now the biggest group of employees in the…

— Bob Schieffer

Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a…

— Bill Wyman

Advertising is the way great brands get to be great brands.

— Al Ries