““millennials are a median age of twenty-seven. There’s seventy-five to eighty million of us. We are now the biggest group of employees in the workforce. There’s more of us than boomers or gen X. We’re also approaching peak spending years. And so as a foundational part of the economy, millennials are by far the most important group for the next forty years. And so, as a business, that’s the group you want to build your audience around.””
