“Candidate: Because digital advertising is the only segment that’s growing, we need to understand more about what’s going on with customers, so I’m going to switch gears and analyze customers next. Interviewer: That sounds like a reasonable plan. Why don’t… — Victor Cheng Copy Share Image
“consider whether intangible assets such as brand names, reputation, and culture are relevant in testing the hypothesis. For example, if a no-name company and Coca-Cola introduced the exact same beverage, which one would do better in the marketplace? Similarly, much… — Victor Cheng Copy Share Image
“If there isn’t any obvious segmentation pattern, avoid stating the segmentation pattern you want to see. Instead, phrase your question such that the interviewer… — Victor Cheng Copy Share Image
“Consultants use four tools to solve clients’ biggest problems. You can use the exact same tools to tackle any type of case interview: Hypothesis… — Victor Cheng Copy Share Image
“You will do one of two things as soon as you’ve exhausted what you can determine mathematically in the case: (1) Refine your hypothesis… — Victor Cheng Copy Share Image
“(In practice, most consultants will try up to 20 segmentation patterns and discover the most insightful one only through trial and error.)” — Victor Cheng Copy Share Image
“the rest of the industry is experiencing some kind of growth—either more accounts or more billings per account. Is comparable data for the rest… — Victor Cheng Copy Share Image
“Nothing you said in your synthesis supported your point on unwinding Program B. You need to say, “After the short-term crisis has passed, it… — Victor Cheng Copy Share Image
“The rest of the industry appears to have grown sales by 10 percent, with profits growing proportionally. This indicates that the industry-wide profit margin… — Victor Cheng Copy Share Image
“The Mergers and Acquisitions Framework You might use the mergers and acquisitions framework to address cases in which one company wants to acquire or… — Victor Cheng Copy Share Image
“This structure synthesizes what you know, indicates what else you need to know, and lays out your plan to address those remaining issues. Use… — Victor Cheng Copy Share Image
“the consultant’s process was the exact process consulting firms value. It was linear, logical, and based on facts (and reasonable estimates of them); it… — Victor Cheng Copy Share Image
“In consulting, you always pick and choose your words carefully, because you need to be able to back up anything you say. If you… — Victor Cheng Copy Share Image
“The framework consists of four key components. I draw this framework as four distinct boxes, but you could quite easily redraw it as an… — Victor Cheng Copy Share Image
