Marketing Quote by Victor Cheng

“Sometimes there’s more than one type of customer, so you need to identify not only the customer but also the key customer segments. Once…

— Victor Cheng

“Candidate: Given this circumstance, my revised hypothesis is that to jump-start growth, Omega & Omega has to find some way to participate in the…

— Victor Cheng

“Candidate: I sense we’re just missing something critical. Something is causing this to happen. Either customers have changed in a way that has benefited…

— Victor Cheng

“Below are some of these initial questions: Who is the customer? What are the customer’s segment needs? What is each segment’s price sensitivity? What…

— Victor Cheng

“Candidate: OK, so a few big players control half the market, and a bunch of smaller players participate in the other half of the…

— Victor Cheng

Take some time to play around with segmentation. If you can pinpoint your best and worst customers it's well worth the time.

— Des MacHale

“If you’re interviewing to be a PM, it’s good to look at every problem starting with “Who is the customer?” and “What is success?”

— Gayle Laakmann McDowell

When you know who your customers are, that can give you an edge on the competition.

— Alain Bouchard

“and monetizing their customers. These insights yield unique customer acquisition strategies that highlight this new approach to thinking about growth.  ”

— Sean Ellis

“consumer demand is strong, growing, and likely to stay that way.” Depending on the case interview format your interviewer uses, you will either be…

— Victor Cheng

“They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an…

— Harvard Business School Press

“Our goal now is to figure out what the rest of the industry is doing that our client isn’t to grow sales.”

— Victor Cheng