Quote by Victor Cheng

“1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?2”

— Peter F. Drucker

“Sometimes there’s more than one type of customer, so you need to identify not only the customer but also the key customer segments. Once…

— Victor Cheng

“Candidate: Because digital advertising is the only segment that’s growing, we need to understand more about what’s going on with customers, so I’m going…

— Victor Cheng

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It…

— Peter Drucker

“What Are Each Segment’s Distribution Channel Preferences? A distribution channel, or sales channel, is a company’s means of reaching and selling to customers. For…

— Victor Cheng

“How do you set the right price for the right customer at the right time in the right channel?”

— Bill Cross

“Most important, though, is the flow of the thought process: understand the marketing business problem you are trying to solve and the questions you…

— Mark Jeffery

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand…

— Michael J. Silverstein

“Before we can build and sell a product, we have to answer some very basic questions: What are the problems our product solves? Do…

— Steven Gary Blank

“Competitor Behaviors Answer these questions: What strategic choices do key competitors make? Who are their customers? What products do they offer? What distribution channels…

— Victor Cheng

“Competitor behaviors (customer segments, products, pricing strategy, distribution strategy, brand loyalty)”

— Victor Cheng

“None of that data, however, actually tells you why customers make the choices that they do.”

— Clayton M. Christensen