“Candidate: Because digital advertising is the only segment that’s growing, we need to understand more about what’s going on with customers, so… — Victor Cheng Copy Share Image
“Candidate: Well, this is really interesting. So far we’ve established that digital advertising is the spending category that’s growing, and the most… — Victor Cheng Copy Share Image
“Using my conclusiveness test, you’d want to ask yourself, “Can I imagine any scenario where entering the iPad market would be a… — Victor Cheng Copy Share Image
“If there isn’t any obvious segmentation pattern, avoid stating the segmentation pattern you want to see. Instead, phrase your question such that the interviewer… — Victor Cheng Copy Share Image
“Consultants use four tools to solve clients’ biggest problems. You can use the exact same tools to tackle any type of case interview: Hypothesis… — Victor Cheng Copy Share Image
“You will do one of two things as soon as you’ve exhausted what you can determine mathematically in the case: (1) Refine your hypothesis… — Victor Cheng Copy Share Image
“(In practice, most consultants will try up to 20 segmentation patterns and discover the most insightful one only through trial and error.)” — Victor Cheng Copy Share Image
“the rest of the industry is experiencing some kind of growth—either more accounts or more billings per account. Is comparable data for the rest… — Victor Cheng Copy Share Image
“Nothing you said in your synthesis supported your point on unwinding Program B. You need to say, “After the short-term crisis has passed, it… — Victor Cheng Copy Share Image
“The rest of the industry appears to have grown sales by 10 percent, with profits growing proportionally. This indicates that the industry-wide profit margin… — Victor Cheng Copy Share Image
“The Mergers and Acquisitions Framework You might use the mergers and acquisitions framework to address cases in which one company wants to acquire or… — Victor Cheng Copy Share Image
“This structure synthesizes what you know, indicates what else you need to know, and lays out your plan to address those remaining issues. Use… — Victor Cheng Copy Share Image
“the consultant’s process was the exact process consulting firms value. It was linear, logical, and based on facts (and reasonable estimates of them); it… — Victor Cheng Copy Share Image
“In consulting, you always pick and choose your words carefully, because you need to be able to back up anything you say. If you… — Victor Cheng Copy Share Image
“The framework consists of four key components. I draw this framework as four distinct boxes, but you could quite easily redraw it as an… — Victor Cheng Copy Share Image
“The balanced candidate would instead numerically measure what percentage of the total decline in profits is attributable to the decline in sales versus the… — Victor Cheng Copy Share Image
“At this point, it makes sense to switch to the business situation framework to understand qualitatively why sales volume in China has dropped so… — Victor Cheng Copy Share Image
“How Is It Packaged? Packaging refers to what products and services are sold together. For example, years ago McDonald’s noticed that many customers ordered… — Victor Cheng Copy Share Image
