““Candidate: Well, this is really interesting. So far we’ve established that digital advertising is the spending category that’s growing, and the most recent information shows us that the big companies spend the most on advertising. My hypothesis is that the big companies are the ones shifting toward digital advertising in their marketing plans. To test this, I need to see a breakdown of advertising spending for the big companies over the past three years. Are the big companies the ones driving spending in digital advertising?””
