Absurd Quote by Jacques Ellul
“According to the International Institute for Environment and Development, the annual amount spent globally on advertising aimed at increasing consumption topped $430 billion in 1998.Consumer capitalism is dedicated to the proposition that production is good in itself, no matter what is produced. The net effect is the massive production of absurd, empty and useless items which are nevertheless utterly serious since we earn our living from them, and dedicate our leisure time to them.”
About This Quote
Source Report: International Institute for Environment and Development, 1998
Consumer capitalism treats production as inherently valuable, leading to wasteful, meaningless goods that dominate economies and leisure.
In simple terms: Production is prized over usefulness, creating waste.
Question the value of what you consume.
Themes
Mood
Type
When to use this quote
- shopping habits
- advertising strategies
- policy making
- personal budgeting
Key Concepts
Questions to Reflect On
- What products truly add value to your life?
- How can you reduce reliance on unnecessary consumption?
The view may overlook beneficial innovations from production.