Business Quote by Victor Cheng

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

“To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for…

— Amber Hurdle

Even though brands are created by people, they belong to the corporations.

— Debbie Millman

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to…

— Naomi Klein

“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are…

— Nicholas Ind

All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas…

— Dinesh Paliwal

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

— Marty Neumeier

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

— Jeff Bezos

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…

— Richard Branson

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any…

— Stefan Sagmeister

“Your ideal customer should be attracted to the brand that rests on the fabulous culture you created, but they don’t have to share your…

— Amber Hurdle

“The thing is, we can't build a successful brand unless we understand ourselves and our audience, because we as stakeholders are the heart of…

— Ahmed AlAnsari