“The rest of the industry appears to have grown sales by 10 percent, with profits growing proportionally. This indicates that the industry-wide profit margin percentages have remained unchanged and that the primary driver of increased profits is sales growth. It… — Victor Cheng Copy Share Image
“There are two ways to handle this: Say, “Now that I’ve analyzed sales, I’d like to analyze costs next.” Say, “I can conclude that sales are not causing the profit problem, because first, sales have remained unchanged in the past… — Victor Cheng Copy Share Image
