“I’d like to know the components of revenue. For example, do we know if there’s a change in revenue per account or… — Victor Cheng Change Copy Share Image
“consider whether intangible assets such as brand names, reputation, and culture are relevant in testing the hypothesis. For example, if a no-name… — Victor Cheng Business Copy Share Image
“If you start a case with absolutely no background information, this framework is used initially as an information-gathering tool. The questions in… — Victor Cheng High Probability Copy Share Image
“How Is It Packaged? Packaging refers to what products and services are sold together. For example, years ago McDonald’s noticed that many… — Victor Cheng French fries Copy Share Image
“I recently took a client through this process, and one of the team members said to me, “It was very interesting that… — Victor Cheng Team Members Copy Share Image
“To an outsider, it seems like a client paid a lot of money to a consultant, only to have the consultant repackage… — Victor Cheng Money Copy Share Image
“Based on the initial analysis, I recommend that the company expand Program B in the short term for the following reasons: Currently,… — Victor Cheng Business Copy Share Image
“When a consultant interviews you, she is wondering, Can I drop you off with a division of a Fortune 500 company by… — Victor Cheng Business Copy Share Image
“In addition, if senior clients don’t follow your argument, they might not tell you they’re confused. Instead, they’ll nod their heads as… — Victor Cheng Tell Confused Copy Share Image
“many clients’ companies lose money, and typically one of a dozen or so common reasons can explain why. Thus, one commonly used… — Victor Cheng Money Copy Share Image
“There are two ways to handle this: Say, “Now that I’ve analyzed sales, I’d like to analyze costs next.” Say, “I can… — Victor Cheng Profit Problem Copy Share Image
“if the product category is emerging, with decades’ more growth ahead of it, making a strategic move within the market rather than… — Victor Cheng Computers Copy Share Image
“If you’re doing the analysis correctly, you are constantly drilling down one branch, discovering it’s not valid, revising your hypothesis (and often… — Victor Cheng Analysis Copy Share Image
“Candidate: Because digital advertising is the only segment that’s growing, we need to understand more about what’s going on with customers, so… — Victor Cheng Customer Copy Share Image
