Change Quote by James C. Collins
““If it’s not core, change it! Once you are clear about the core ideology, you should feel free to change absolutely anything that is not part of it. From then on, whenever someone says something should not change because “it’s part of our culture” or “we’ve always done it that way” or any such excuse, mention this simple rule: If it’s not core, it’s up for change. The strong version of the rule is, If it’s not core, change it! Articulating core ideology is just a starting point, however. You also must determine what type of progress you want to stimulate.””
About This Quote
Source Book: Good to Great by Jim Collins, 2001
Advocates focusing on core principles and discarding everything else to drive meaningful progress.
In simple terms: Change what isn’t essential.
Key Takeaway
Prioritize core values.
Themes
leadership
strategy
change management
Mood
reflective
pragmatic
Type
leadership
strategic
When to use this quote
- business restructuring
- personal goal setting
- cultural reform
- innovation initiatives
Key Concepts
organizational theory
core ideology
Questions to Reflect On
- What are your non‑negotiable core values?
- How do you identify non‑core practices?
A Different Perspective
Changing core elements can destabilize identity if not handled carefully.
