Discipline should amplify creativity rather than stifle it. — James C. Collins Amplify Copy Share Image
The signature of mediocrity is chronic inconsistency. — James C. Collins Consistency Copy Share Image
The only mistakes you can learn from are the ones you survive. — James C. Collins Mistake Copy Share Image
True leadership has people who follow when they have the freedom not to. — James C. Collins Freedom Copy Share Image
We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices. — James C. Collins Choices Copy Share Image
“Even though many people think that being a great leader means being ambitious and having a certain reputation, this is not true… — James C. Collins Ambitious Copy Share Image
The only way to remain great is to keep on applying the fundamental principles that made you great. — James C. Collins Fundamental principles Copy Share Image
“if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great… — James C. Collins Great life Copy Share Image
Be rigorous about your HR decisions. There is a difference between rigorous and ruthless. — James C. Collins Decision Copy Share Image
Not every financial company toppled during the 2008 crisis, and some seized the opportunity to take advantage of weaker competitors in the… — James C. Collins Advantage Copy Share Image
Those who turn good organizations into great organizations are motivated by a deep creative urge and an inner compulsion for sheer unadulterated… — James C. Collins Compulsion Copy Share Image
I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve… — James C. Collins Ability Copy Share Image
In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a… — James C. Collins Built Copy Share Image
“If you have the right people on the bus, they will be self-motivated. The real question then becomes: How do you manage… — James C. Collins Driver Copy Share Image
First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the… — James C. Collins Figures Copy Share Image
The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve,… — James C. Collins Commitment Copy Share Image
“One powerful method for getting at purpose is the five whys. Start with the descriptive statement We make X products or We… — James C. Collins Goals Copy Share Image
...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe… — James C. Collins Believe Copy Share Image
Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure… — James C. Collins Business Copy Share Image
Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or… — James C. Collins Ability Copy Share Image
For no matter what we achieve, if we don't spend the vast majority of our time with people we love and respect,… — James C. Collins Achieve Copy Share Image
You must ask, "What do we mean by great results?" Your goals don't have to be quantifiable, but they do have to… — James C. Collins Able Copy Share Image
“Compare Bethlehem Steel to Nucor. Both companies operated in the steel industry and produced hard-to-differentiate products. Both companies faced the competitive challenge… — James C. Collins Different views Copy Share Image
“But if we spend the vast majority of our time with people we love and respect—people we really enjoy being on the… — James C. Collins Early love Copy Share Image
“Indeed, the big point of this chapter is not about technology per se. No technology, no matter how amazing—not computers, not telecommunications,… — James C. Collins Computers Copy Share Image
It's more important than ever to define yourself in terms of what you stand for rather than what you make, because what… — James C. Collins Ability Copy Share Image
Perhaps your quest to be part of building something great will not fall in your business life. But find it somewhere. If… — James C. Collins Adventure Copy Share Image
The signature of mediocrity is not an unwillingness to change. The signature of mediocrity is inconsistency. — James C. Collins Inconsistency Copy Share Image
In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential… — James C. Collins Blood Copy Share Image
“The best people don’t need to be managed. Guided, taught, led—yes. But not tightly managed.” — James C. Collins Leader Copy Share Image
Creative leadership impact increases in your 50's. When I turn 50 I want to say, "Nice start!" — James C. Collins Creative Copy Share Image
“It is simply a manifestation of the “first who” principle: It’s not how you compensate your executives, it’s which executives you have… — James C. Collins Executives Copy Share Image
Good-to-great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies based on bravado. — James C. Collins Bravado Copy Share Image
Focusing solely on what you can potentially do better than any other organization is the only path to greatness. — James C. Collins Great business Copy Share Image
Throw leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity. — James C. Collins Differences Copy Share Image
Start a 'Stop Doing' list. I'll leave it as an existential dilemma on whether to put that task on your To Do… — James C. Collins Dilemma Copy Share Image
The critical question is not whether you'll have luck, but what you do with the luck that you get. — James C. Collins Choices Copy Share Image
