Audacious Quote by James C. Collins
“People need BHAGs - big hairy audacious goals.”
About This Quote
Source Business: Good to Great by Jim Collins, 2001
Setting bold, ambitious goals drives organizations toward extraordinary performance.
In simple terms: Big goals push organizations forward.
Key Takeaway
Define and pursue a compelling, daring objective.
Themes
leadership
strategy
ambition
Mood
motivational
strategic
Type
business
inspirational
When to use this quote
- company expansion
- product innovation
- market disruption
Key Concepts
organizational behavior
goal‑setting
Questions to Reflect On
- What is your current BHAG?
- How will you measure progress toward it?
A Different Perspective
Overly lofty goals can demotivate if perceived as unattainable.
