“You can’t manufacture passion or “motivate” people to feel passionate. You can only discover what ignites your passion and the passions of… — James C. Collins Feels Copy Share Image
It is more important to know who you are than where you are going, for where you are going will change as… — James C. Collins Change Copy Share Image
It took Einstein ten years of groping through the fog to get the theory of special relativity, and he was a bright… — James C. Collins Fog Copy Share Image
“Second, if you have the right people on the bus, the problem of how to motivate and manage people largely goes away.” — James C. Collins Driver Copy Share Image
We learned that a former prisoner of war had more to teach us about what it takes to find a path to… — James C. Collins Book Copy Share Image
“As people decide among themselves to turn the fact of potential into the fact of results, the goal almost sets itself.” — James C. Collins Decide Copy Share Image
The signature of mediocrity is chronic inconstancy. The signature of greatness is a disciplined and consistent focus on the right things. — James C. Collins Consistent Copy Share Image
“under the right conditions, the problems of commitment, alignment, motivation, and change just melt away. They largely take care of themselves.” — James C. Collins Commitment Copy Share Image
“To be rigorous means consistently applying exacting standards at all times and at all levels, especially in upper management. To be rigorous,… — James C. Collins Management Copy Share Image
The moment you feel the need to tightly manage someone, you've made a hiring mistake. The best people don't need to be… — James C. Collins Business Copy Share Image
It may seem odd to talk about something as soft and fuzzy as "passion" as an integral part of a strategic framework.… — James C. Collins Business Copy Share Image
In determing "the right people," the good-to-great companies placed greater weight on character attributes than on specific educational background, practical skills, specialized… — James C. Collins Attributes Copy Share Image
“You get the best people, you build them into the best managers in the industry, and you accept the fact that some… — James C. Collins Best man Copy Share Image
“So, the question of Why greatness? is almost a nonsense question. If you’re engaged in work that you love and care about,… — James C. Collins Greatness Copy Share Image
Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It's not… — James C. Collins Ambition Copy Share Image
“Nordstrom • Service to the customer above all else • Hard work and individual productivity • Never being satisfied • Excellence in… — James C. Collins Customer Copy Share Image
Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step. — James C. Collins Bed Copy Share Image
A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. — James C. Collins Balance Copy Share Image
It's what you do before you are in trouble, so that you can be strong when people most need you. — James C. Collins Need Copy Share Image
“to create great results requires a nearly fanatical dedication to the idea of consistency within the Hedgehog Concept.” — James C. Collins Consistency Copy Share Image
Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there… — James C. Collins Blood Copy Share Image
Get the right people on the bus, the wrong people off the bus, and the right people in the right seats... — James C. Collins Bus Copy Share Image
Not all time in life is equal. How many opportunities do you get to talk about what your life is going to… — James C. Collins Add Copy Share Image
“When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great performance.” — James C. Collins Discipline Copy Share Image
“they cannot learn the essential character traits that make them right for your organization.” — James C. Collins Character Copy Share Image
Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great. — James C. Collins Enemy Copy Share Image
“In a good-to-great transformation, people are not your most important asset. The right people are.” — James C. Collins Change Copy Share Image
The challenge is not just to build a company that can endure; but to build one that is worthy of enduring. — James C. Collins Business Copy Share Image
Don't take care of your career. Take care of your people. They will take care of your career. — James C. Collins Care Copy Share Image
If your company disappeared, would it leave a gaping hole that could not easily be filled by any other enterprise on the… — James C. Collins Business Copy Share Image
The only way to deliver to the people who are achieving is to not burden them with the people who are not… — James C. Collins Achieve Copy Share Image
Some managers are uncomfotable with expressing emotion about their dreams, but it's the passion and emotion that will attract and motivate others. — James C. Collins Dream Copy Share Image
Whether you prevail or fail depends more on what you do to yourself than on what the world does to you. — James C. Collins Depends Copy Share Image
“Recognize that getting a Hedgehog Concept is an inherently iterative process, not an event.” — James C. Collins Iterative Copy Share Image
“Level 5 leaders: ambition first and foremost for the company and concern for its success rather than for one’s own riches and… — James C. Collins Ambition Copy Share Image
“If we get the right people on the bus, the right people in the right seats, and the wrong people off the… — James C. Collins Driver Copy Share Image
Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best. — James C. Collins Business Copy Share Image
“Core ideology provides the glue that holds an organization together as it grows, decentralizes, diversifies, expands globally, and develops workplace diversity. Think… — James C. Collins Core Copy Share Image
"Growth!" is not a Hedgehog Concept. Rather, if you have the right Hedgehog Concept and make decisions relentlessly consistent with it, you… — James C. Collins Business Copy Share Image
I've never found an important decision made by a great organization that was made at a point of unanimity. Significant decisions carry… — James C. Collins Decision Copy Share Image
