Believe Quote by James C. Collins
“...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.”
About This Quote
Source Book: Good to Great, 2001
Greatness arises naturally when deep purpose and passion align, making effort feel inevitable rather than forced.
In simple terms: Purpose and passion make greatness inevitable.
Key Takeaway
Align purpose with work.
Themes
purpose
greatness
motivation
Mood
inspirational
reflective
Type
motivational
leadership
When to use this quote
- career planning
- creative projects
- personal development
- team leadership
Key Concepts
leadership
psychology
meaning
Questions to Reflect On
- What purpose drives your best work?
- How can you sustain passion over time?
A Different Perspective
Not all endeavors have clear purpose; forced greatness can cause burnout.
