Simon Anholt

The only remaining superpower is international public opinion.

— Simon Anholt

Brands are the rock stars of commerce, and create many fans, both at home and abroad.

— Simon Anholt

The real success story of branding in recent decades has been the way in which companies have used their brands to turn…

— Simon Anholt

“A brand is as much an open invitation to complain as it is a promise to deliver”

— Simon Anholt

“America is basically about freedom.”

— Simon Anholt

“One of those settlers was Normandy-born and ornately named J. Hector St John de Crevecoeur, who embarked for America in 1754, purchased…

— Simon Anholt

“In his Letters from an American Farmer, first published in 1782 in English and translated soon after into French, Crevecoeur described his…

— Simon Anholt

The strengths of America's international standing continue to be innovation, opportunities and vibrancy,

— Simon Anholt