Remains Quote by Roy H. Williams
“The salability of an item can often be improved while the value itself remains unchanged.”
About This Quote
Source Book: The Wizard of Ads, 2000
An item's marketability can be boosted without altering its intrinsic value, through presentation and perception.
In simple terms: Boost sales by changing perception, not product.
Key Takeaway
Focus on presentation to increase sales.
Themes
marketing
sales
perception
value
Mood
strategic
analytical
Type
marketing
ethical
When to use this quote
- advertising campaigns
- product launches
- retail displays
Key Concepts
branding
psychology
consumer behavior
Questions to Reflect On
- What ethical lines exist in enhancing marketability?
- How does perception shape value?
A Different Perspective
Changing perception may mislead consumers if not transparent.
![“Neither Italian fascism nor German national "socialism" have anything in common with such a [Soviet socialistic] society, primarily because private ownership of factories, plants, lands, banks, means of transportation, etc., remain untouched there, and, therefore, capitalism in Germany and Italy…” quote by Joseph Stalin](https://sms4smile.com/quotes/img-quotes/411/joseph-stalin-1734_capitalism_neither-italian-fascism-nor-german-natio_1430.jpg)
