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Customer Quote by Roy H. Williams

“The first step in exceeding your customer's expectations is to know those expectations.” quote by Roy H. Williams
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“The first step in exceeding your customer's expectations is to know those expectations.”

Roy H. Williams

About This Quote

Source Book: "The Wizard of Ads" by Roy H. Williams, 1998

Exceeding expectations starts with understanding what customers truly expect.

In simple terms: Know expectations to exceed them.

Key Takeaway

Listen to customers first.

Themes

customer service expectations excellence

Mood

analytical empathetic

Type

strategic motivational

When to use this quote

  • product design
  • sales strategy
  • customer support
  • feedback loops

Key Concepts

market research psychology of desire

Questions to Reflect On

  • What do you assume about customers?
  • How can you verify expectations?
A Different Perspective

Assuming expectations without data can backfire.

3.6 out of 5 (5 ratings)

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