Ads Quote by David Ogilvy

I never write fewer than sixteen headlines for a single advertisement.

— David Ogilvy

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of…

— Marshall McLuhan

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the…

— Claude C. Hopkins

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…

— Rosser Reeves

Why one Ad is worth more to a paper than 40 Editorials.

— Will Rogers

One Ad is worth more to a paper than forty Editorials.

— Will Rogers

Too many ads that try not to go over the reader's head end up beneath his notice.

— Leo Burnett

“Remember when we were idealistic young journalists who thought we could make the world a better place? We wanted to chase out corrupt politicians…

— Susan Schoenberger

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

— Bruce Barton

Advertising's always been a considerable pressure on publishers.

— Walter Cronkite

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers…

— David Ogilvy

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

— Anonymous