Business Quote by David Ogilvy
““The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision. If””
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Follow up with a concise, persuasive summary to reinforce your pitch and aid the prospect’s decision-making.
In simple terms: Send a brief recap after a presentation to help the client decide.
Key Takeaway
Provide a clear, written reminder of your value.
Themes
sales
communication
followup
Mood
professional
assertive
Type
business
persuasive
When to use this quote
- business meetings
- client pitches
- email followups
Key Concepts
persuasion
recap
client decision
Questions to Reflect On
- How can you make the summary compelling yet brief?
- What key benefits should you highlight?
A Different Perspective
A short letter may be ignored if the prospect is busy.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
