You aren’t advertising to a standing army; you are advertising to a moving parade. — David Ogilvy Advertising Copy Share Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring… — David Ogilvy Advertising Copy Share Image
People don't buy a new detergent because the manufacturer told a joke on television last night. — David Ogilvy Jokes Copy Share Image
Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt… — David Ogilvy Divided Copy Share Image
Encourage innovation. Change is our lifeblood, stagnation our death knell. — David Ogilvy Change Copy Share Image
Study the methods of your competitors and do the exact opposite. — David Ogilvy Competitors Copy Share Image
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions. — David Ogilvy Advertising Copy Share Image
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. — David Ogilvy Excellence Copy Share Image
The best ideas come as jokes. Make your thinking as funny as possible. — David Ogilvy Ideas Copy Share Image
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not… — David Ogilvy Advertising Copy Share Image
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid… — David Ogilvy Advertising Copy Share Image
The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys… — David Ogilvy Book Copy Share Image
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. — David Ogilvy Gaga Copy Share Image
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. — David Ogilvy Brands Copy Share Image
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make… — David Ogilvy Assets Copy Share Image
“In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of… — David Ogilvy Copy Share Image
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He… — David Ogilvy Advertising Copy Share Image
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good… — David Ogilvy Advertisements Copy Share Image
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead… — David Ogilvy Best leader Copy Share Image
If it is something important, get a colleague to improve it, — David Ogilvy Colleagues Copy Share Image
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues. — David Ogilvy Colleagues Copy Share Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad… — David Ogilvy Ads Copy Share Image
