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Audience Quote by David Ogilvy

“Don’t just create content to get credit for being clever…” quote by David Ogilvy — Download Open image

“Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.”

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Audience Clever Creativity Credit Goals Happiness Helpful Insightful Interesting Target Target audience

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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…

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Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…

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You can't save souls in an empty church.

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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

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Consumers don't think how they feel. They don't say what they think and they don't do what they say.

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Compete with the immortals

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You will never win fame and fortune unless you invent big ideas.

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The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…

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If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…

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I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…

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If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.

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I have to feel the audience. I enjoy that feeling of community.

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When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…

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Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…

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I don't think about who the audience is for my books.

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I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…

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When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…

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