Ads Quote by David Ogilvy
“The more story-appeal there is in the picture or in the photograph, the more people would look at your ad”
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Ads that tell a compelling visual story attract more viewer attention.
In simple terms: Storytelling in images draws eyes.
Focus on narrative visuals.
Themes
Mood
Type
When to use this quote
- print ads
- digital banners
- social media posts
- billboards
Key Concepts
Questions to Reflect On
- What story does your image convey?
- Does the visual support the product’s benefit?
Overemphasis on story may neglect clear messaging.