Country Quote by David Ogilvy
“I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.”
About This Quote
Source Book: Confessions of an Advertising Man, 1963
He justified promoting Puerto Rico despite moral concerns because it spurred economic relief for a starving population.
In simple terms: He saw ads as a tool to help a poor region.
Key Takeaway
Consider impact over personal discomfort.
Themes
ethics
advertising
development
poverty
public good
Mood
reflective
pragmatic
Type
ethical
pragmatic
When to use this quote
- government policy
- tourism campaigns
- corporate social responsibility
- non‑profit fundraising
Key Concepts
utilitarianism
social responsibility
economic development
Questions to Reflect On
- Is it acceptable to compromise personal ethics for perceived greater good?
- How to balance profit motives with social impact?
A Different Perspective
May overlook long‑term cultural or environmental costs.
![“That country [Carthage] was rapidly sinking into the state of barbarism from whence it had been raised by the Phoenician colonies and Roman laws; and every step of intestine discord was marked by some deplorable victory of savage man over civilized society.” quote by Edward Gibbon](https://sms4smile.com/quotes/img-quotes/70c/edward-gibbon-710_barbarism_that-country-carthage-was-rapidly-sinkin_393.jpg)
