End The Year Quote by David Ogilvy
““It is a good idea to start the year by writing down exactly what you want to accomplish, and end the year by measuring how much you have accomplished. McKinsey imposes this discipline on its partners and pays them according to how many of the things on their lists they accomplish. Leadership””
About This Quote
Source Book: Ogilvy on Advertising by David Ogilvy, 1983
Setting yearly goals and measuring outcomes creates disciplined progress and aligns rewards with achievement.
In simple terms: Write goals, track results, get rewarded.
Key Takeaway
Use measurable goals to drive performance.
Themes
productivity
goal‑setting
accountability
Mood
practical
businesslike
Type
business
self‑help
When to use this quote
- career planning
- project management
- personal development
- team leadership
Key Concepts
management theory
behavioral economics
Questions to Reflect On
- What metrics truly reflect your success?
- How can you balance measurement with creativity?
A Different Perspective
It may reduce flexibility and ignore qualitative success.
