“Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived… — David Ogilvy Copy Share Image
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. — David Ogilvy Believe Copy Share Image
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product… — David Ogilvy Advertising Copy Share Image
What you say in advertising is more important than how you say it. — David Ogilvy Advertising Copy Share Image
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what… — David Ogilvy Abstract Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Executives Copy Share Image
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they… — David Ogilvy Break Copy Share Image
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If… — David Ogilvy Advertising Copy Share Image
Unless your campaign has a big idea, it will pass like a ship in the night. — David Ogilvy Big idea Copy Share Image
A good advertisement is one which sells the product without drawing attention to itself. — David Ogilvy Advertising Copy Share Image
“The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency.… — David Ogilvy Business Copy Share Image
“A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to… — David Ogilvy Copy Share Image
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And… — David Ogilvy Advertising Copy Share Image
What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy Advertising Copy Share Image
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell… — David Ogilvy Advertising Copy Share Image
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby. — David Ogilvy Baby Copy Share Image
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say. — David Ogilvy Figures Copy Share Image
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a… — David Ogilvy Boss Copy Share Image
Every advertisement is part of the long term investment in the personality of the brand. — David Ogilvy Advertisements Copy Share Image
Many people - and I think I am one of them - are more productive when they've had a little to drink.… — David Ogilvy Able Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Business Copy Share Image
