Pages Quote by David Ogilvy
“Never write more than two pages on any subject.”
About This Quote
Source Book: Confessions of an Advertising Man, David Ogilvy, 1963
Limit written to keep writing focused and concise, avoiding unnecessary detail.
In simple terms: Write concisely.
Keep it short.
Themes
Mood
Type
When to use this quote
- Business reports
- marketing copy
- academic essays
- project proposals
Key Concepts
Questions to Reflect On
- When is brevity harmful?
- How do you decide what to omit?
Complex topics may need more depth than two pages.