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Pages Quote by David Ogilvy

“Never write more than two pages on any subject.” quote by David Ogilvy
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“Never write more than two pages on any subject.”

David Ogilvy

About This Quote

Source Book: Confessions of an Advertising Man, David Ogilvy, 1963

Limit written to keep writing focused and concise, avoiding unnecessary detail.

In simple terms: Write concisely.

Key Takeaway

Keep it short.

Themes

brevity focus clarity

Mood

practical direct

Type

advice instructional

When to use this quote

  • Business reports
  • marketing copy
  • academic essays
  • project proposals

Key Concepts

Writing discipline communication efficiency

Questions to Reflect On

  • When is brevity harmful?
  • How do you decide what to omit?
A Different Perspective

Complex topics may need more depth than two pages.

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