Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the… — David Ogilvy Agency Copy Share Image
“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from… — David Ogilvy Bigger Copy Share Image
On the average, five times as many people read the headlines as read the body copy. — David Ogilvy Advertising Copy Share Image
Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball… — David Ogilvy Ads Copy Share Image
Creativity Is a fancy word for the work we have to do by Friday. — David Ogilvy Creativity Copy Share Image
Don't bunt. Aim out of the ball park. Aim for the company of immortals. — David Ogilvy Aim Copy Share Image
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be… — David Ogilvy Advertising Copy Share Image
“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad… — David Ogilvy Copy Share Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written… — David Ogilvy Agency Copy Share Image
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. — David Ogilvy Advertisements Copy Share Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. — David Ogilvy Advertising Copy Share Image
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when… — David Ogilvy Advertising Copy Share Image
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising — David Ogilvy Advertising Copy Share Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful… — David Ogilvy Advertising Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Advertisements Copy Share Image
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really… — David Ogilvy Ads Copy Share Image
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards. — David Ogilvy Advertising Copy Share Image
Where people aren't having any fun, they seldom produce good work. — David Ogilvy Design Copy Share Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and… — David Ogilvy Brands Copy Share Image
I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up… — David Ogilvy Advertising Copy Share Image
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the… — David Ogilvy Advertising Copy Share Image
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by… — David Ogilvy Blocked Copy Share Image
“The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to… — David Ogilvy Copy Share Image
