“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead… — David Ogilvy Confidence Copy Share Image
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They… — David Ogilvy Advertisements Copy Share Image
It has taken more than a hundred scientists two years to find out how to make the product in question; I have… — David Ogilvy Advertising Copy Share Image
Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their… — David Ogilvy Creation Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Advertising Copy Share Image
“Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional… — David Ogilvy Copy Share Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This… — David Ogilvy Advertising Copy Share Image
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are… — David Ogilvy Advertising Copy Share Image
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business — David Ogilvy Advertising Copy Share Image
“When you are appointed to head an office in the Ogilvy & Mather chain, I send you one of these Russian dolls.… — David Ogilvy Business Copy Share Image
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you… — David Ogilvy Business Copy Share Image
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like… — David Ogilvy Bad man Copy Share Image
“Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many… — David Ogilvy Goals Copy Share Image
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each… — David Ogilvy Bigger Copy Share Image
“The best way to settle such arguments is to measure the selling effectiveness of your campaign at regular intervals, and to go… — David Ogilvy Copy Share Image
Advertising reflects the mores of society, but it does not influence them. — David Ogilvy Advertising Copy Share Image
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad — David Ogilvy Ads Copy Share Image
“However able they may be, ambitious people won’t stay in outfits which practice nepotism. This is one mistake I did not make;… — David Ogilvy Business Copy Share Image
It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new'… — David Ogilvy Advertisers Copy Share Image
Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen… — David Ogilvy Appraise Copy Share Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote. — David Ogilvy Ads Copy Share Image
“In my Confessions, I told how I started by making a list of the clients I most wanted – General Foods, Lever… — David Ogilvy American express Copy Share Image
